Information and Management Systems for Product Customization (Integrated Series in Information Systems) by Thorsten Blecker, Gerhard Friedrich, Bernd Kaluza, Nizar Abdelkafi, Gerold Kreutler ;
Publisher: Springer; 1 edition (November 4, 2004) | ISBN-10: 0387233474 | PDF | 8,2 Mb | 269 pages
Publisher: Springer; 1 edition (November 4, 2004) | ISBN-10: 0387233474 | PDF | 8,2 Mb | 269 pages
Understanding the needs and desires of the customer are central to the strategy of mass customization. However, introducing customer needs into the realm of product development dramatically increases the level of complexity of creating and delivering the product both internally and externally. This book introduces an innovative model that assesses and distinguishes subjective and objective customer needs.
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